Enterprise software companies increasingly derive their value after the sale, yet many remain structured around acquisition. As retention, expansion, and customer outcomes become stronger drivers of enterprise value—particularly in the AI era—Acquisition, Delivery, and Growth should be treated as distinct revenue motions with separate leadership contexts and accountability. This framework proposes a model in which CROs lead the revenue system, CCOs lead the customer organization, and Product & Engineering own the adoption and support signals that shape long-term customer value. The goal is not fragmented ownership, but distributed accountability aligned to the outcomes each function is best positioned to influence.